Redesign of the branding agency. The agency specializes in the creation of corporate identity, graphic and web design for small and medium-sized businesses, providing services separately: branding, graphic design, websites, photo and video content, as well as comprehensive brand launch services.
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My role:
Idea inspirer of the project and art director. Research, concept, branding, web design, user experience, typography.
Tools:
Illustrator, Photoshop, HTML & CSS and paper for sketching.
Problem:
Rebranding and new positioning of the branding agency with name You Are Branding Agency. Creation of a corporate identity and a functional website that shows all the advantages of the company and its direction. Creation of a site grid and a clear thought of the site's ergonomics so that it sells its services. Analysis of competitors and UX/UI design.
CHALLENGE:
The challenge was to create a unique identity and play up the name of the company in a way that makes sense. Show the entire wide range of services in the same structural and visual way.
SOLUTION:
After analyzing the competitors, the decision was made to use a bright image and bright neon colors. A yellow-green color scheme is selected. A visual delight and unique fingerprint styles were also developed. Around the name You Are, the whole concept was built and graphic images of a fingerprint were used with the slogan: Do you know who You Are? A really unique idea around a very important and really one of the main questions of every person and company: who You really Are.
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Process:
Rounded elements combined with real photographs were taken as the main elements. Shapeless round elements of different sizes at the heart of the whole concept, as a kind of symbol that uncertainty is something shapeless and the branding agency can show the direction and the way, which is shown with the help of a human hand.
The design uses large headlines and simple graphic elements with gradients. Brightness and brilliance of contrasting elements.
research:
The sites of competitors were analyzed. Agency websites are divided into unusual creative and informative ones. The option was chosen to try to find the line and make a sufficiently informative, but interesting site that presents usual services in interesting way.
One of the solutions was to make the site a salesperson, that is, to emphasize the call-to-action buttons. After analyzing user behavior, the main request button was moved to the header in the left part. And also the site was made more contrasting and catchy.
solution Elements:
Completed elements of the main directions of the design agency. The task was to find the line between creativity and readability of elements.
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Closing Thoughts:
One of the most interesting and favorite projects. Probably because I did it for my own studio, so I tried to think it over perfectly and, most importantly, there was enough time. Therefore, the main conclusion and thoughts: the quality directly depends on the amount of time spent, taking into account the time spent on the project, and not on video clips on YouTube :)