Creation of a corporate identity, production and design of a convenient website for a resource, as well as launching, mounting a YouTube channel, following the corporate identity. This is a resource for church designers. This is a conveniently composed list of bookmarks to useful resources, which you can download and install in your browser by one click.
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My role:
Idea, art-direction, research, concept, branding, web design, user experience, typography and layout.
Tools:
Sketching, Illustrator, Photoshop, Premiere Pro.
PROBLEM:
Initially there was nothing. And the idea was born to structure all bookmarks by resources for a designer that have accumulated over the past 10 years. Remove unnecessary and repetitive, reduce as much as possible. The task was the same: to create a convenient web resource for this list of useful bookmarks. Also create a corporate identity. At the same time, it was necessary to create a YouTube channel and related social networks. Complete art direction of the entire project from idea to implementation.
CHALLENGE:
The main difficulty was to simultaneously collect all directions into a single convenient concept: corporate identity, website, bookmark resource itself, YouTube, video production. There was also a rather difficult task to create the resource itself convenient and easy to use.
SOLUTION:
First, all the bookmarks were selected and structured, and the useful resource itself was made. Further, the design concept was developed: playful rounded shapes, "handwritten" logo font, bright colors. Next, mockups of the site design were made, and then the final layouts of the site. And the last video clips were filmed and edited by me.
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Concept:
We came up with the idea and names from scratch. The main direction is to help designers who work in the church as designers, photographers, media guys. Therefore, we settled on the idea and the name: The Church Designer. The entire design was built around circular shapes and vibrant colors.
Process:
The main criterion for the application was simplicity and ease of use, so that the user can find and install links in any browser in one click. The priority was on the web version, rather than on the application. The task of the application is informative.
The main page contains a main menu and a button to call to donate to the project, since it is free. There is also a brief thesis description of the resource.
A simple and informative infographic explaining the principle of operation: download - install - use. Unique icons were invented and drawn from scratch, emphasizing the main style, rounded shapes, and simplicity.
Particular attention was paid to the creation of user-friendly application forms and the method of donation. The photo below shows a small form that will pop up by clicking on the donation button, and then there is a direct link to donate through PayPal.
The resource also includes the ability to add links themselves, which, after selection by the moderator, can be added to the resource. The opportunity was made to offer a link through the site as an individual or as a company offering itself.
Each design element has been thought out and individually drawn. This layout below conveniently shows how to work with a resource.
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CLOSING THOUGHTS:
One of my favorite and best projects I've ever worked on. The most interesting thing was to translate an abstract idea into a working tool with a unique style and functional well-thought-out website. It was also nice to create a working and useful tool that can be useful for designers.