Art direction and creation of a clothing project from scratch. A unique design of clothing that carries meaning. A full-fledged brand with its own production and design of clothes.
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My role:
Mastermind, creator and CEO. As well as the creator of the corporate identity, all identity, website, market analysis and positioning, selection and work with a team (production worker, sales, SMM), photo sessions and video editing.
Tools:
Illustrator, Photoshop, Lightroom, Premiere Pro and paper for sketching.
PROBLEM:
The idea was to create a unique, large and influential brand of Christian clothing. Almost everything on the market is just merchandise, that is, ordinary T-shirts, hoodies with prints. Before me was and is the task of developing a full-fledged brand that will produce a variety of clothing and accessories. The peculiarity of which is a unique and own tailoring, different from everyone and, most importantly, a Christian message in prints.
CHALLENGE:
The main difficulty and challenge is financing. This is a separate topic :)
The main question is to be truly unique and special in this segment and to correctly present the key differences to the consumer.
The main question is to be truly unique and special in this segment and to correctly present the key differences to the consumer.
SOLUTION:
We analyzed large clothing brands such as Fear of God and Zara, which are, in terms of message or design, some kind of benchmarks. After that, a business plan was drawn up, taking into account its unique characteristics. An interesting and austere logo was developed, into which a halo and a spiritual message were sewn. After that, samples of clothes were made and a website was developed.
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Process:
Black and white were chosen as the primary colors, and blue was additionally used for accents. The concept of the clothes itself was chosen in a minimalist style for prints, and for design it was used in a youth street style.
For the design of the site the Shopify template was chosen, since there was a rather tight deadline, but it was optimized in design, a corporate color scheme with high-quality photographs was used.
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CLOSING THOUGHTS:
This is probably one of the most ambitious, labor-intensive, but also enjoyable projects in my life. The soul and a lot of money have been invested in this project :) But it is beautiful from the design of the corporate identity to the clothes themselves. Soon in all the malls of the country!