Insurance company rebranding project. This company provides insurance services for real estate, transport, life and more. It is a new player in the big insurance business and works with most of the largest key agencies.
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My role:
Creation of corporate identity and website from scratch. Analysis and development of all forms of the site, taking into account the peculiarities of the company. UX and UI design, branding.
Tools:
Sketching, Illustrator, Photoshop.
Problem:
The difficult task of creating a website for an insurance company. A large number of application forms for various products of the company. A fairly large number of site pages and a limited time frame.
CHALLENGE:
Working out forms and analyzing the required fields, collecting a huge number of information and analyzing it.
SOLUTION:
Several large companies such as State Farm and American Family were taken as the basis for the decision making and final development of the site. After analyzing their sites, the decision was hidden to simplify as much as possible, leaving only the necessary information that the potential client needs.
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RESPONSIVE WEBSITE:
All design elements have been worked out, from the logo to each individual icon. After analyzing similar sites, we came to the conclusion to add the main services of the company on the main page.
The emphasis was and the challenge was to create application forms, making them simple and understandable for the end user. I removed the extra fields and left only the main ones.
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CLOSING THOUGHTS:
Difficult but interesting project. It was useful for me to understand not only the design, but also the aspects of how the insurance company works and what services it can provide. As well as understanding what data from the client is needed to assess his insurance opportunities.