This is a company that sells expensive and beautiful wedding dresses. The uniqueness of the company is that they are representatives of many European dressmaking ateliers. They also have an offline store where people can try on and see with their own eyes.
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My role:
I participated in this project as a product designer, art director and graphic designer.
Tools:
Sketching, Illustrator, Photoshop.
PROBLEM:
The main task was to create an atmospheric corporate identity, light and delicate. This is a store selling expensive wedding dresses. The same task was to create an information site, where all the manufacturers of dresses that the store sells were presented. It was necessary to think over a convenient and sufficiently large application form.
CHALLENGE:
The main difficulty was to fit a large number of dress manufacturers on the site and not to be overloaded and complicated.
SOLUTION:
Identity was based on a "handwritten" font that conveys lightness. After the analysis, it was decided to choose the same gentle pastel colors that emphasize tenderness and sophistication. One-pixel elements, thin lines were also chosen in the design of the site.
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Web form solution:
The stylistic solution was based on the thin lines of the margins and the font itself. After analyzing user behavior, it was decided to place all fields one after another, since after several tests conducted with potential brides, it was clear that if you split the application into several steps, the percentage of those who reached the end is less. Also, the client was unable to remove and simplify the number of fields. The only solution was to place all the fields and make them as close to each other as possible.
design elements:
The main emphasis in the creation of the site was given to large high-quality photographs that show the dresses. As well as neat graphic elements that emphasize tenderness and lightness. Minimalism in everything, only the most important elements.
Working out the pages of each individual manufacturer, product card. Contains a short description and only two buttons - a transition to the manufacturer's website and a button for the application form for fitting.
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CLOSING THOUGHTS:
In this project I had to imagine myself as a bride :) and make the concept and website the way the bride sees it, light, delicate and beautiful. It was an interesting challenge.